How an Explainer Video Company Can Transform Your St. Louis Brand
In today’s digital world, videos aren’t just nice to have; they’re essential for business growth. And few types of videos work better at grabbing attention than an explainer video. Whether you’re a startup, a non-profit, or an established business, explainer videos simplify complex topics, introduce your products, and clarify your brand message in an engaging way. But how do you create one that works? That’s where an explainer video company comes in.
A professional explainer video company in St. Louis can be a game-changer, helping local businesses create memorable videos that stand out. Let’s dive into why explainer videos are so effective, what to expect from a production company, and how to choose the right team in St. Louis to create videos that drive results.
What Is an Explainer Video?
An explainer video is a short, engaging video that conveys the core message of your product, service, or brand. These videos are designed to be digestible, often lasting from 30 seconds to two minutes. The purpose? Quickly communicate value, clarify questions, and inspire viewers to take action.
Explainer videos are often animated, but they can also include live-action, whiteboard drawings, or 3D animations. They’re versatile, and a great explainer video company can tailor a style that matches your brand’s voice and goals.
Why St. Louis Businesses Need an Explainer Video Company
St. Louis is home to a thriving business community, from tech startups to established manufacturers. Yet, in a crowded market, it’s easy to get lost. That’s why St. Louis businesses need the expertise of a dedicated explainer video company.
For local businesses, an explainer video can help build brand trust, boost conversions, and enhance online visibility. Imagine a St. Louis brewery using a short animated video to explain the brewing process or a tech startup introducing a new app. By simplifying these processes, an explainer video company can help bridge the gap between your business and your target audience.
Benefits of Hiring an Explainer Video Company
Creating an explainer video on your own is possible, but the process is time-consuming, and the results often lack the polish of a professional production. Here’s how hiring an explainer video company can save you time, improve quality, and deliver real results.
1. Professional Quality and Expertise
Explainer video companies specialize in telling stories through visuals and sound. They have the expertise to take your ideas and translate them into clear, concise messaging that resonates with your audience. From scriptwriting to animation and editing, a professional company brings technical skills and storytelling flair that are tough to match.
2. Time and Cost Efficiency
While hiring a professional team may seem like a bigger investment upfront, it often saves time and money in the long run. An explainer video company has all the resources needed for a streamlined production process, meaning fewer delays and a quicker turnaround. Plus, a well-made explainer video can deliver long-term value, attracting new customers for months or even years.
3. Enhanced Audience Engagement
Explainer videos have the power to boost audience engagement. Studies show that viewers retain up to 95% of a message when it’s presented in a video format compared to just 10% through text. By hiring a team that knows how to craft engaging visuals and scripts, you can keep viewers hooked and encourage them to learn more about your brand.
4. Customizable Styles for Brand Consistency
One of the biggest advantages of working with an explainer video company is their ability to customize the video to your brand’s unique style. Whether you want a whimsical animated video, a sleek whiteboard drawing, or a high-energy live-action piece, a professional team can bring that vision to life, ensuring consistency across your marketing channels.
Types of Explainer Videos an Explainer Video Company Can Create
Explainer videos come in various styles, and the right explainer video company will work with you to determine the format that best fits your message. Here’s a look at some popular types:
1. Animated Explainer Videos
Animation is one of the most popular choices for explainer videos. Animated explainer videos are versatile, creative, and cost-effective, allowing businesses to bring abstract ideas to life. With the help of an explainer video company, businesses in St. Louis can communicate complicated processes in a way that’s fun and easy to understand.
2. Live-Action Explainer Videos
Live-action explainer videos feature real people, settings, and products. They’re perfect for companies that want a personal touch. If you’re a St. Louis company that wants to showcase your team or office, live-action videos add authenticity and allow you to connect with your audience on a personal level.
3. Whiteboard Explainer Videos
Whiteboard videos involve drawing on a whiteboard to explain concepts. They’re visually engaging and effective for educational or instructional content. This type of video works well for businesses that need to explain technical concepts simply, making it a popular choice for schools, tech companies, and healthcare organizations in St. Louis.
4. 3D Animation Videos
If you want to take things to the next level, 3D animation offers dynamic visuals that capture attention. While these videos are more complex to produce, they provide a “wow” factor that can be incredibly effective in industries like architecture, engineering, and product manufacturing.
How to Choose the Right Explainer Video Company in St. Louis
Choosing the right explainer video company is essential to achieving a high-quality product that represents your brand well. Here are a few things to consider when selecting a company in St. Louis:
1. Review Their Portfolio
Look at the company’s previous work to see if their style aligns with your vision. A diverse portfolio suggests that the company can adapt to different industries and preferences. Check if they’ve worked with St. Louis businesses in the past, as local experience can be beneficial.
2. Ask About Their Process
A professional explainer video company should have a clear process, from pre-production to final edits. Ask about how they handle scriptwriting, storyboarding, and revisions. Knowing the company’s workflow helps you understand how much involvement they expect from you and what timeline to anticipate.
3. Consider Their Expertise and Technology
Creating a high-quality explainer video requires technical expertise and state-of-the-art equipment. Ask if they use industry-standard software for animation and editing, as well as advanced cameras and sound equipment for live-action videos.
4. Understand Their Pricing
Explainer video costs can vary widely based on factors like length, style, and complexity. Get a detailed quote and compare it with other companies. Remember, the cheapest option isn’t always the best—investing in quality can yield better results.
5. Look for a Collaborative Approach
The best explainer video companies work closely with clients to capture their brand’s unique voice. Look for a team that’s willing to brainstorm, listen to feedback, and make revisions to ensure the final product meets your expectations.
Case Studies: How St. Louis Companies Have Benefited from Explainer Videos
Local businesses in St. Louis have already seen remarkable results from incorporating explainer videos into their marketing strategies. Here are a couple of examples:
- Healthcare Clinic: A St. Louis-based healthcare clinic used a whiteboard explainer video to explain their approach to telemedicine. This video broke down how patients could schedule virtual appointments, what to expect, and how to prepare—all in under two minutes. The video helped ease patient concerns, and the clinic saw a 25% increase in telemedicine bookings after releasing the video on social media.
- Software Startup: A local St. Louis tech startup introduced a new app with an animated explainer video. The video demonstrated the app’s features, benefits, and ease of use. The engaging visuals and simple language helped boost downloads and earned positive customer feedback.
Tips for Maximizing the Impact of Your Explainer Video
Creating a great video is just the first step. To make sure your explainer video reaches its audience, here are a few strategies to consider:
1. Optimize for SEO
Work with your explainer video company to ensure the video is optimized for search engines. This involves choosing the right keywords, including “explainer video company” or industry-specific terms, in your video title, description, and tags.
2. Share on Multiple Platforms
An explainer video isn’t just for your website. Share it on social media, YouTube, email newsletters, and any other platforms where your audience spends time. If you’re a St. Louis business, local media outlets and community boards can also help increase visibility.
3. Use Video in Ad Campaigns
Explainer videos work great in ad campaigns, especially on Facebook, Instagram, and LinkedIn. Running targeted ads with your explainer video can help you reach new audiences and drive conversions, maximizing your video’s ROI.
4. Gather and Analyze Feedback
Use analytics to track how your audience responds to the video. Track metrics like views, engagement, and click-through rates. And don’t be afraid to ask for feedback—knowing what works and what doesn’t will help you fine-tune future videos.
The Future of Explainer Videos in St. Louis
As more businesses turn to video, the role of the explainer video company will only continue to grow. St. Louis companies across industries can benefit from explainer videos to connect with audiences, clarify complex ideas, and drive conversions. Whether through animation, live-action, or whiteboard illustrations, these videos break down barriers between businesses and their customers, fostering understanding and trust.
Looking to add an explainer video to your marketing toolkit? Piper Media Group has you covered. As a trusted explainer video company in St. Louis, we’ll work with you to craft a compelling video that brings your message to life.