Branded Content Video Production: How It Can Elevate Your Business in St. Louis
If you’ve spent any time online recently, you’ve probably noticed a shift in how brands communicate with their audiences. Gone are the days of straightforward ads and sales pitches. Instead, companies are using branded content video production to create engaging, story-driven videos that connect with viewers on a deeper level.
Branded content is more than just advertising—it’s storytelling. By aligning your brand with content that entertains, informs, or inspires, you can build stronger relationships with your audience. In a city like St. Louis, where businesses are constantly vying for consumer attention, branded content video production can help your company stand out in a crowded market.
So, what is branded content video production, and how can you use it to enhance your brand’s message? Let’s break it down and explore the different ways branded videos can elevate your marketing game in St. Louis.
What Is Branded Content Video Production?
Branded content video production is all about creating videos that tell a story while subtly integrating a brand’s values, message, or products. Unlike traditional commercials that focus solely on the sale, branded videos aim to engage viewers on an emotional or intellectual level, often without the hard sell.
Think of it this way: rather than shouting, “Buy our product!” branded content video production whispers, “Here’s a story that aligns with your values—and, by the way, we’re a part of that story.”
In St. Louis, where consumers are increasingly savvy and selective about the brands they support, branded content allows businesses to connect with their audiences in a more authentic way. It’s about building trust and relationships, not just making a sale.
Why Branded Content Video Production Works
Why is branded content video production so effective? Because people don’t just want products—they want stories. Studies show that consumers are more likely to engage with content that entertains or informs them, rather than traditional advertisements that simply ask them to buy something.
For businesses in St. Louis, this approach is especially powerful. The local community values authenticity and real connections, and branded content offers a way to engage with potential customers in a way that feels personal and meaningful.
Here’s why branded content video production works so well:
1. It Builds Emotional Connections
At its core, branded content is about storytelling. Whether you’re telling the story of how your company started, sharing customer experiences, or addressing broader social issues, video allows you to create an emotional connection with your audience.
When done right, branded content taps into the emotions that drive consumer behavior. In St. Louis, this might mean sharing stories that reflect the city’s unique culture, history, or values. By aligning your brand with something people care about, you create a deeper, more meaningful relationship with your audience.
2. It Doesn’t Feel Like an Ad
One of the biggest benefits of branded content video production is that it doesn’t feel like an ad. Consumers are bombarded with ads every day, and most of us have learned to tune them out. But when you create a branded video that tells a compelling story or provides valuable information, people are more likely to engage with it—and they won’t feel like they’re being “sold” to.
For businesses in St. Louis, this approach is perfect for building trust with a local audience. Instead of pushing your product or service in every interaction, branded content lets you build awareness and loyalty over time.
3. It’s Highly Shareable
In the age of social media, shareability is king. Branded content video production is incredibly shareable because it focuses on content that people want to engage with and pass along to their friends. This could be a heartwarming story, an informative how-to, or even a funny skit.
In a market like St. Louis, where word-of-mouth and community relationships are key, creating videos that people want to share can significantly increase your brand’s visibility. When someone shares your video, it’s like getting a personal endorsement, which can go a long way in attracting new customers.
4. It Elevates Brand Awareness
The goal of branded content isn’t just to sell—it’s to build awareness. By creating videos that align with your brand’s values and mission, you can keep your business top-of-mind without overwhelming your audience with direct sales pitches.
In a competitive city like St. Louis, where local businesses are constantly trying to differentiate themselves, branded content video production can help you stay relevant and visible. By offering something valuable to your audience—whether it’s a moving story or helpful advice—you position your brand as more than just a company, but as a trusted voice in the community.
Types of Branded Content Videos
When it comes to branded content video production, there’s no one-size-fits-all approach. The type of video you create will depend on your brand’s goals, target audience, and the message you want to convey. Here are some of the most effective types of branded videos that businesses in St. Louis can use to connect with their audience.
1. Brand Story Videos
Brand story videos tell the story of your company—how it was founded, what drives it, and what sets it apart from the competition. These videos offer a chance to showcase your values, your team, and your mission, helping to humanize your brand.
In St. Louis, a brand story video might focus on the city’s rich history and how your company is contributing to its future. Whether you’re a new startup or a long-standing local business, sharing your story helps build a connection with your audience.
2. Customer Testimonial Videos
There’s no better way to build trust than by letting your customers do the talking. Customer testimonial videos showcase real people sharing their positive experiences with your product or service. These videos offer social proof and help potential customers see the real-world impact of what you do.
For St. Louis businesses, testimonial videos featuring local customers can have an even bigger impact. People love to hear from others in their community, and testimonials from St. Louis residents can make your brand feel more relatable and trustworthy.
3. Educational and How-To Videos
Educational videos provide value to your audience by teaching them something new. Whether you’re showing how to use a product or offering tips and advice related to your industry, these videos help position your brand as an authority.
For example, a St. Louis company that sells home improvement products could create how-to videos on common DIY projects. These videos not only provide helpful information but also subtly promote the company’s products.
4. Behind-the-Scenes Videos
People love seeing what goes on behind the scenes of their favorite brands. Behind-the-scenes videos offer a glimpse into your company’s day-to-day operations, showing off your team, your workspace, or your creative process.
In St. Louis, a behind-the-scenes video might highlight a local brewery’s brewing process or give a peek into how a local artisan makes their products. These videos help make your brand feel more authentic and relatable.
5. Social Cause Videos
More and more consumers want to support brands that align with their values. Social cause videos showcase your brand’s commitment to a cause, whether it’s environmental sustainability, community support, or social justice.
For businesses in St. Louis, social cause videos could focus on local initiatives, such as partnerships with local nonprofits or efforts to improve the city. These videos not only highlight your brand’s values but also help you connect with a like-minded audience.
Why St. Louis Is Perfect for Branded Content Video Production
St. Louis is a city with a unique blend of history, culture, and innovation. It’s a place where local businesses thrive, and community connections run deep. This makes it the perfect location for branded content video production.
In a city as diverse and dynamic as St. Louis, there are countless stories to tell. Whether you’re a local business looking to share your story, a nonprofit showcasing your impact, or a company committed to community engagement, branded content videos provide a platform to connect with your audience in an authentic way.
Plus, the cost of video production in St. Louis tends to be lower than in larger markets like New York or Los Angeles, making it more accessible for businesses of all sizes. And with St. Louis’s vibrant arts and media scene, there’s no shortage of talented video production professionals who can help bring your vision to life.
How to Get Started with Branded Content Video Production
Ready to dive into branded content video production but not sure where to start? Here are a few tips to help you get started:
1. Define Your Message
Before you begin production, you need to have a clear idea of the message you want to convey. What story are you telling, and how does it align with your brand’s values? Knowing your goals will help shape the content and tone of your video.
2. Know Your Audience
Who are you trying to reach with your branded content video? Understanding your target audience will help you create content that resonates with them. Whether you’re targeting young professionals, families, or local businesses in St. Louis, your video should be tailored to their interests and needs.
3. Work with a Professional Team
While it’s possible to create your own videos, working with a professional video production team ensures higher quality and a more polished final product. A professional team can help with everything from scriptwriting to filming and editing, making sure your video aligns with your brand’s vision.
In St. Louis, there are plenty of talented video production teams who understand the local market and can help bring your branded content to life.
Ready to Tell Your Brand’s Story?
At Piper Media Group, we specialize in branded content video production that captures the heart of your business. Whether you’re looking to create an emotional brand story, a customer testimonial, or a social cause video, we’re here to help you craft engaging content that resonates with your audience.
Let’s work together to create branded content videos that stand out in the St. Louis market and leave a lasting impression.