Issue Advocacy Videos
Issue Advocacy Videos spotlight the problems, solutions, and stakes that matter most to your campaign. They are designed to educate, inspire, and mobilize audiences by showing why your issue deserves attention now.
Make your cause impossible to ignore.
PMG creates advocacy content that is persuasive, emotionally resonant, and tailored for multiple platforms.
Why It Works
An environmental coalition used issue videos to spotlight local pollution impacts. Community engagement spiked, and policy proposals gained traction.
How to Use It
PMG delivers advocacy packages with both short and long versions for different channels.
Use as rallying content to educate and inspire.
- Social Media: Release short clips to maximize shareability.
- Campaign Websites: Feature full-length versions for deeper engagement.
- Fundraising Events: Use as rallying content.
- Grassroots Outreach: Share in presentations and local meetings.
Problems It Solves
Every business faces communication challenges. Videos help you overcome these obstacles by making complex ideas simple, building trust, and creating emotional connections with your audience.
- Complex issues are hard to explain in text.
- Public disengagement or apathy.
- Lack of emotional connection with the cause.
Example 1: A healthcare nonprofit explained policy changes through advocacy videos, increasing supporter understanding.
Example 2: A city campaign used advocacy videos to rally residents for a local ballot measure.
Featured Work Gallery
We have many more projects. What would you like to see?
BTS - Library
A Brand Story Video created for a national franchise launch. It highlighted the company’s mission and values, helping the brand connect emotionally with customers in new markets.
BTS - IT STL
A Brand Story Video created for a national franchise launch. It highlighted the company’s mission and values, helping the brand connect emotionally with customers in new markets.
BTS - Accolade Kitchen & Bath
A Brand Story Video created for a national franchise launch. It highlighted the company’s mission and values, helping the brand connect emotionally with customers in new markets.
Other Videos We do
Explore More Video Types
Shine a light on what matters.
Issue Advocacy Videos from PMG educate, inspire, and mobilize support.
Get Your Issue Advocacy Video Made!