Why video? Great corporate video strategy can take your brand to a whole new level. Here are just a few of the reasons you’ll want to boost your business with eye-catching brand videos.
Show don’t tell
People don’t always just want to take your word for it when it comes to your products and services. Often, they like to see for themselves! Video is a great tool your brand can use to show potential customers what you’re all about. Whether it’s a way to show off your products and services, provide a peek behind the scenes, or share your brand’s values and mission, video is the way to go.
Tell your story
On a similar note, video can tell your story in a way that photos never could. Brand videos are an incredibly valuable storytelling tool. In today’s market, consumers care more and more about the face behind a brand, their values, and what they stand for. A solid corporate video strategy is one of the best ways to share these details with your potential customers and show them who your brand really is.
Every small business has a story to tell. If you want to be really successful today, your customers need to know you and your brand the way they know a friend. A video production company can make that a reality for you, producing videos that show so much more than just the products you sell, but who your brand truly is and the value you bring to the world.
Stand out from your competitors
As valuable as video is, not everyone is making use of it. Another reason to focus on brand videos is that they can help set you apart from other companies and give you the upper hand when it comes to content.
Think about it from a consumers’ perspective. Seeing a photo of the hottest new car could pique your interest, but seeing a video of it in action is what could really convince you to buy it. A photo or a paragraph of text can’t do what a video can. Stand out from the crowd with high-quality video content for your brand.
Engagement doesn’t lie
Video works. That’s not just an opinion. It has been shown time and time again that the highest-performing content on social media is video. People engage more with videos than with pictures. Movement captures people’s attention and keeps them interested for longer. Plus, more and more of the new social media platforms getting popular today are focused solely on video. TikTok and Instagram Reels, two of the hottest platforms at the moment, both feature short-form videos as their primary content. If you’re not making video, you risk being left behind in the digital world.
Brand videos can go viral
Not only does video consistently outperform other types of content, but it has the best chance of going viral and getting you a quick, easy, and HUGE boost in followers. A viral video online can bring in more new customers than any paid ad campaign in a much shorter time frame. It is absolutely one of the quickest ways to grow your business if you’re lucky enough to have a video go viral.
However, there’s more than just luck at play. To have a chance at going viral, you need to be putting out high-quality video content. A strong corporate video strategy will increase your chances of going viral quite a bit.
Need a hand with your corporate video strategy? Piper Media Group is a team of talented St. Louis videographers ready to help you with all your video needs. Learn more about what we can do for your brand at https://pipermediagroup.com/.
