Behind-the-Scenes Videos
People want to see how great work actually happens. A Behind-the-Scenes Video gives your audience a candid look at your process, your standards, and the people who make it all work. That transparency builds confidence in a way polished marketing copy can’t match.
We design BTS content that feels real and intentional. It’s not random footage—it’s a guided story that shows care, craftsmanship, and culture, so prospects understand what it’s like to work with you before the first call.
Pull back the curtain and turn transparency into trust.
At Piper Media Group, we believe that the real power of storytelling lies not just in what you say but what you show. Pulling back the curtain means inviting your audience into your world — the processes, the people, the care, the decisions behind every frame.
It’s one thing to claim excellence in your services, but another to let customers see that excellence in action: how your team collaborates, the standards they hold, the thoughtful steps you take from idea to completion.
That kind of honest transparency doesn’t just reduce skepticism — it builds credibility, creates emotional resonance, and turns passive interest into genuine trust.
When prospects see the real work, they begin to believe your promises before the purchase. And when candidates see your culture in action, they imagine themselves as part of it.
We don’t just produce slick videos — we craft behind-the-scenes narratives that showcase your values, your ethos, your people — because when transparency becomes trust, trust becomes the foundation of long-term relationships.
Why It Works
A construction supplier released a BTS series showing quality checks and project handoffs. Prospects referenced the videos in discovery calls, and recruiting reported stronger culture-fit applicants.
How to Use It
Maximize the impact of your Behind-the-Scenes Video by placing it where your audience can connect with it most —
on your website, social channels, recruitment pages, and presentations — so they see not just what you do, but how you do it, and why it matters.
A Behind-the-Scenes Video works best as proof that your promises are real.
- Website: Embed on key service pages to show how work is performed.
- Social: Share short cuts that highlight process steps, teamwork, and standards.
- Sales Enablement: Include in proposal follow-ups to reduce “how does this work?” friction.
- YouTube: Publish longer cuts for searchability and to position your team as experts.
Pro Tip: Always include the client’s name and company (with permission) as a headline to boost credibility.
Problems It Solves
Every business faces communication challenges. Videos help you overcome these obstacles by making complex ideas simple, building trust, and creating emotional connections with your audience.
- Prospects doubt quality because they can’t see how you deliver.
- Complex or technical services are hard to explain in text.
- Recruiting and sales need authentic proof of culture and standards.
Client 1: A franchise brand used BTS clips to show training and quality control. Franchise candidates felt more confident, and the sales team fielded fewer process questions.
Client 2: A healthcare group shared a HIPAA-safe look at patient-experience workflows, improving trust with referring partners and reducing new-patient anxiety.
Featured Work Gallery
We have many more projects. What would you like to see?
BTS - Library
A Brand Story Video created for a national franchise launch. It highlighted the company’s mission and values, helping the brand connect emotionally with customers in new markets.
BTS - IT STL
A Brand Story Video created for a national franchise launch. It highlighted the company’s mission and values, helping the brand connect emotionally with customers in new markets.
BTS - Accolade Kitchen & Bath
A Brand Story Video created for a national franchise launch. It highlighted the company’s mission and values, helping the brand connect emotionally with customers in new markets.
Other Videos We do
Explore More Video Types
Show how the work really gets done.
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Behind-the-Scenes Video that turns transparency into trust—and trust into action.
Show how the work really gets done. We’ll build a Behind-the-Scenes Video that turns transparency into trust—and trust into action.