Video Production for Home Services & Contractors

Video Production for Home Services & Contractors

Piper Media Group is a veteran-owned video production company based in St. Louis, helping home services businesses and contractors across the Midwest win more jobs through video.

Home services is a trust-first industry. Homeowners don’t just hire contractors — they invite them into their homes. Before that phone rings, they’ve already watched three or four contractors’ videos, read a dozen reviews, and decided who feels like the right fit. Video is how you become that contractor: the one who looks professional, sounds credible, and has clearly done the work before.

Whether you run an HVAC company, roofing crew, plumbing outfit, remodeling firm, landscaping business, or any skilled-trade shop, we help you build a library of video content that works for you 24/7 — on your website, in your ads, in your sales follow-ups, and in your recruitment process.

Our Services for Home Services & Contractors

Every home services company is different, but the video services that move the needle for this industry are consistent. Here are the Piper Media Group service lines that work hardest for contractors and home services businesses:

Not sure which service fits your situation? Schedule a call and we’ll talk through your goals, your market, and where video gives you the most leverage.

Video Types We Produce for Home Services

A complete library of video types for home services companies, organized by the job each one does. Pick any type to learn more, or tell us what outcome you’re after and we’ll recommend the right mix.

Trust & Conversion

Build credibility before the first phone call. These are the videos that turn browsers into booked estimates.

Client Testimonial Videos

Real homeowners sharing real results on camera. The #1 converter for home services. Learn more →

Customer Success Stories

Deeper narrative-driven stories of transformative projects and outcomes. Learn more →

Case Study Videos

Detailed before/after walkthroughs with real numbers and real outcomes. Learn more →

Brand Story Videos

Show who you are, how you work, and why customers should pick your crew. Learn more →

Behind the Scenes Videos

A transparent look at your process, your team, and your standards. Learn more →

Lead Generation & Advertising

Drive qualified homeowner leads through paid and organic channels — from social feeds to broadcast.

Social Media Ads

Paid video ads built for Facebook, Instagram, YouTube, and TikTok. Learn more →

Video Commercials

Broadcast-ready TV and digital commercials that put your brand in front of homeowners. Learn more →

Promotional Videos

Seasonal offers, limited-time promotions, and event-driven campaigns. Learn more →

Service Explainer Videos

Clear, concise walkthroughs of how your service works and what homeowners can expect. Learn more →

Education & Authority

Answer the questions homeowners are already asking — and position yourself as the expert in your market.

FAQ Videos

Answer the most common homeowner questions on camera — short, searchable, and SEO-friendly. Learn more →

Educational Content Videos

Longer-form content that teaches homeowners and builds your authority. Learn more →

Process & Operational Videos

Show exactly how your crews do the job — start to finish. Learn more →

Safety & Compliance Videos

Document your safety standards, certifications, and compliance processes. Learn more →

Recruiting & Internal

Solve the labor problem. Attract the right skilled workers and get them ramped up faster than the competition.

Recruitment & Hiring Videos

Attract the right techs, installers, and estimators — and filter out the wrong ones. Learn more →

Employee Onboarding Videos

Consistent, repeatable onboarding so every new hire starts strong. Learn more →

Training & Instructional Videos

Standardize training on procedures, equipment, and quality benchmarks. Learn more →

Company Culture Videos

Show candidates what it's like to actually work on your crew. Learn more →

Brand Storytelling

Longer-form storytelling for brand moments, milestones, and the kind of content that outlives a campaign.

Mini Documentaries

Short-form documentary stories about your business, your team, or your craft. Learn more →

Brand Documentaries

Feature-length narratives for founders, family businesses, and legacy brands. Learn more →

Event Highlight Videos

Capture grand openings, charity work, trade shows, and community events. Learn more →

Company Update Videos

Share milestones, growth announcements, and leadership updates. Learn more →

FAQs

We produce video for a wide range of home services companies: HVAC, roofing, plumbing, electrical, remodeling, landscaping, pest control, cleaning, pool services, solar, garage door, window and siding, flooring, painting, and general contractors. If homeowners are your customers, our process fits.

Projects start at $2,500. Final pricing depends on the type of video (testimonial, brand story, ad, etc.), number of shoot days, travel, on-camera talent, and the scope of editing required. Every quote is customized so you only pay for what you actually need. Get in touch for a personalized quote.

A typical project runs four to six weeks from kickoff to final delivery. That includes a discovery call, a pre-production planning session, the actual shoot day, and two rounds of post-production revisions. Tight deadlines can be accommodated — let us know what you’re working with and we’ll tell you what’s realistic.

Yes — we shoot on location all the time. Rooftops, crawl spaces, active remodels, new construction sites, shop floors, commercial projects, and occupied homes. Our crew works around active work without getting in the way. We coordinate with your project manager so filming doesn’t slow the job down.

Three consistently outperform: client testimonial videos (for trust), brand story videos (for differentiation), and social media ads (for lead generation). Many clients start with a bundle of all three.

Both. Every project starts with a discovery call and strategy session where we map out what videos you need, where they’ll be used, and what outcomes they need to drive. The shoot and edit are the visible part of the work — the strategy is what makes them pay off.

Yes. We handle scripting, storyboarding, and on-camera coaching. Most home services owners and technicians aren’t used to being on camera — our director’s job is to make them feel relaxed and sound natural. If you’d rather use a professional spokesperson, we can arrange that too.

Yes. We can coordinate the customer, travel to their home or business, conduct the interview, capture supporting footage of the work, and deliver a polished testimonial. You just identify a few happy customers who’d be willing to go on camera — we take it from there. Learn more about our testimonial service.

Absolutely. Labor is the #1 pain point in home services right now, and a well-made recruitment video does two things: it attracts the right applicants and it filters out the wrong ones. We’ve helped contractors fill technician, installer, and estimator roles faster using video in their job postings.

We’re based in St. Louis, Missouri and serve home services companies throughout Missouri, Illinois, and the greater Midwest. We travel for shoots when the project makes sense. Get in touch with your location and we’ll let you know what’s feasible.

Want a solid Video Strategy?

If you’re even slightly curious about building a video marketing plan that can help your small or medium business attract new customers, boost visibility, and stand out from the crowd — simply fill in your details below. We’ll reach out to set up a time to talk strategy (no pushy sales pitch, promise).

Call Us!