Corporate video marketing has exploded in recent years, transforming from a nice-to-have into an absolute must-have for businesses of all sizes. Whether you’re a small startup in St. Louis or a well-established company, there’s no escaping the fact that video is king when it comes to marketing. In fact, corporate video marketing isn’t just a trend—it’s the future of communication. Let’s break down why your business needs it and how you can leverage it to thrive in the bustling market of St. Louis.
Why Corporate Video Marketing Matters
Gone are the days when traditional marketing strategies, like print ads or static billboards, could do all the heavy lifting for your brand. Today, consumers expect dynamic, engaging content that feels authentic. That’s where corporate video marketing comes in.
Why video? People love video. It’s as simple as that. Video content allows you to tell a story in a way that engages your audience far more effectively than words alone. Want to explain how your product works? A demo video can do that in under two minutes. Need to build trust with potential clients? A well-made corporate video that showcases your team in action or testimonials from happy customers can create a personal connection before a sales call even happens.
For businesses in St. Louis, standing out in a crowded market requires more than just good products or services. It requires communication that resonates with your audience on a deeper level, and that’s what corporate video marketing does best.
Types of Corporate Videos Your Business Should Consider
You might be thinking, “Great, I know video marketing is important, but where do I start?” Corporate video marketing isn’t one-size-fits-all. There are different types of videos that serve different purposes, and it’s important to know which ones are right for your business.
1. Brand Videos
Brand videos are a great way to show the world who you are and what you stand for. These videos often include company values, your mission statement, and how your products or services fit into that bigger picture. Brand videos help you connect emotionally with your audience and create a lasting impression.
Think of it as the digital version of a handshake. A well-made brand video lets people know, “Hey, this is what we’re about.” And in a competitive market like St. Louis, first impressions are everything.
2. Explainer Videos
Do you have a complicated product or service? Explainer videos can simplify it. These videos are designed to break down complex ideas into digestible bites, helping your potential customers understand exactly what you offer. They often use animation or simple visuals to keep viewers engaged while explaining key features or benefits.
In St. Louis, where industries like tech, healthcare, and manufacturing are growing, explainer videos are particularly useful for businesses that deal with complex processes or products.
3. Testimonial Videos
Word of mouth is powerful, and it’s even more powerful when it’s on video. Testimonial videos showcase your satisfied clients, telling the story of how your business helped solve their problems. This builds credibility and trust, two things that are absolutely crucial in today’s consumer-driven marketplace.
Local businesses in St. Louis can benefit greatly from testimonial videos, as they create a sense of community. When potential clients see familiar faces or hear from local businesses, they’re more likely to engage with your brand.
4. Event Videos
Whether it’s a product launch, a company event, or a speaking engagement, event videos are a great way to share exciting moments with a broader audience. They give your business an opportunity to show that you’re active, engaged, and dynamic.
For companies in St. Louis, which hosts a wide array of conferences, networking events, and community activities, event videos are an excellent way to stay relevant and top-of-mind for your target audience.
5. Training and Onboarding Videos
Corporate video marketing doesn’t just help with external communications; it’s also incredibly useful internally. Training and onboarding videos can save your HR team a lot of time by providing consistent, high-quality training to new hires.
In a city like St. Louis, where businesses are expanding and new talent is constantly being onboarded, having a streamlined, professional way to train staff is crucial.
The Power of Video in Boosting SEO
Here’s a little-known secret: video content can dramatically improve your search engine rankings. Search engines, especially Google, love video. Embedding videos on your website increases the time users spend on your site, which in turn signals to search engines that your content is valuable.
For businesses in St. Louis, having a well-optimized video can make the difference between being on the first page of search results or being buried under competitors. Videos also increase click-through rates in emails, boost engagement on social media, and improve conversion rates on landing pages.
The more engaging and relevant your video content, the more likely it is to be shared, increasing your visibility across various platforms. And since 90% of people say videos help them make purchasing decisions, that’s a lot of potential sales you’re missing if you’re not utilizing video.
Best Practices for Corporate Video Marketing in St. Louis
Now that we’ve established how valuable corporate video marketing is, let’s talk about how to do it right. Not all videos are created equal, and a poorly executed video can do more harm than good. Follow these best practices to make sure your corporate video marketing hits the mark.
1. Know Your Audience
Before you start filming, you need to know who you’re speaking to. Are your customers primarily other businesses or consumers? What do they care about? What pain points can you solve for them?
In St. Louis, a diverse city with a variety of industries, understanding your audience is key to delivering content that resonates. Tailor your video to the local market, whether you’re appealing to tech startups, manufacturing firms, or local service providers.
2. Keep it Short and Sweet
People’s attention spans are short—about eight seconds short, according to some studies. Aim for videos that are under two minutes, focusing on one or two key messages. Shorter videos are more likely to be watched all the way through, and they can be easily shared across social media platforms.
Of course, there are exceptions. A training video or in-depth explainer might need more time. But as a rule, shorter is better when it comes to corporate video marketing.
3. Focus on Quality
It’s tempting to grab a smartphone and start shooting, but the quality of your video reflects the quality of your business. Invest in professional production to ensure that your video looks and sounds polished. High-quality visuals and sound are essential if you want to make a lasting impression.
Luckily, St. Louis has no shortage of talented videographers and production companies, so you won’t have to look far to find the right fit for your project.
4. Use a Strong Call to Action
What do you want people to do after watching your video? Whether it’s subscribing to your newsletter, scheduling a consultation, or making a purchase, every corporate video should include a clear and compelling call to action. This is what turns viewers into customers.
Why St. Louis is the Perfect Market for Corporate Video Marketing
St. Louis is a city that thrives on innovation and creativity. From its growing tech scene to its rich history in manufacturing and commerce, businesses in St. Louis have a unique opportunity to leverage corporate video marketing to stand out.
With a population that’s increasingly online, and a diverse business community that values both local engagement and global reach, St. Louis companies can use video marketing to tap into new audiences, build stronger relationships with clients, and drive business growth.
Ready to Get Started with Corporate Video Marketing in St. Louis?
There’s no doubt about it, corporate video marketing for businesses in St. Louis, MO is a powerful tool . Whether you’re just starting out or looking to refine your strategy, Piper Media Group can help bring your vision to life. We specialize in creating high-quality, engaging video content that’s tailored to your brand and your audience.
So what are you waiting for? Contact Piper Media Group today to start your journey into the exciting world of corporate video marketing. Let’s make something amazing together.
