Behind-the-Scenes Videos
People want to see how great work actually happens. A Behind-the-Scenes Video gives your audience a candid look at your process, your standards, and the people who make it all work. That transparency builds confidence in a way polished marketing copy can’t match.
Pull back the curtain and turn transparency into trust.
We design BTS content that feels real and intentional. It’s not random footage—it’s a guided story that shows care, craftsmanship, and culture, so prospects understand what it’s like to work with you before the first call.
Why It Works
A construction supplier released a BTS series showing quality checks and project handoffs. Prospects referenced the videos in discovery calls, and recruiting reported stronger culture-fit applicants.
How to Use It
A Behind-the-Scenes Video works best as proof that your promises are real.
- Website: Embed on key service pages to show how work is performed.
- Social: Share short cuts that highlight process steps, teamwork, and standards.
- Sales Enablement: Include in proposal follow-ups to reduce “how does this work?” friction.
- YouTube: Publish longer cuts for searchability and to position your team as experts.
PMG provides a tailored deployment plan so your BTS content supports both sales and recruiting.
Problems It Solves
- Prospects doubt quality because they can’t see how you deliver.
- Complex or technical services are hard to explain in text.
- Recruiting and sales need authentic proof of culture and standards.
Client 1: A franchise brand used BTS clips to show training and quality control. Franchise candidates felt more confident, and the sales team fielded fewer process questions.
Client 2: A healthcare group shared a HIPAA-safe look at patient-experience workflows, improving trust with referring partners and reducing new-patient anxiety.
Featured Work Gallery
We have many more projects. What would you like to see?
BTS - Library
A Brand Story Video created for a national franchise launch. It highlighted the company’s mission and values, helping the brand connect emotionally with customers in new markets.
BTS - IT STL
A Brand Story Video created for a national franchise launch. It highlighted the company’s mission and values, helping the brand connect emotionally with customers in new markets.
BTS - Accolade Kitchen & Bath
A Brand Story Video created for a national franchise launch. It highlighted the company’s mission and values, helping the brand connect emotionally with customers in new markets.
Other Videos We do
Explore More Video Types
Show how the work really gets done.