Let’s face it—traditional training methods are so last century. Employees don’t have time to sit through lengthy manuals or endless PowerPoint presentations. Enter training video production, a modern solution that makes learning faster, more engaging, and much more efficient.
Whether you’re onboarding new hires or rolling out updated procedures, video is one of the most effective ways to deliver training content. This method is particularly popular in St. Louis, where businesses are always looking for ways to improve productivity and streamline their operations. From corporate giants to local startups, everyone is tapping into the power of training video production to create a smarter, more skilled workforce.
But what exactly goes into creating these videos? And why are so many businesses turning to them? Let’s dive into the world of training video production and explore how it can transform your company.
Why Training Video Production Matters
We all know that employees learn best through hands-on experience. However, that’s not always feasible, especially when there’s a lot of complex information to cover. That’s where training video production comes in.
Videos are far more dynamic and engaging than traditional training methods. They can condense hours of information into just a few minutes, all while keeping the viewer’s attention. Plus, training videos can be watched at any time, anywhere—perfect for today’s increasingly remote workforce.
For businesses in St. Louis, this flexibility is invaluable. Instead of arranging in-person training sessions for every new employee or team, you can create a library of training videos that employees can access on-demand. Whether it’s compliance training, equipment tutorials, or customer service guidelines, video provides a scalable solution that grows with your business.
Benefits of Training Video Production for Businesses
Let’s break it down. Why is training video production such a game-changer for companies, especially in a competitive market like St. Louis?
1. Consistency
When you’re training multiple employees, consistency is key. With in-person training, different instructors might emphasize different points, leaving room for miscommunication. A well-produced training video eliminates this issue. Everyone gets the same information, presented in the same way, every time.
For businesses in St. Louis that have high turnover or frequent new hires, consistent training is critical to maintaining quality across the board.
2. Cost-Effective
Training sessions, especially when repeated frequently, can get expensive. You need instructors, materials, and sometimes even off-site locations. Training video production requires an upfront investment, but once the video is produced, it can be used over and over again at no additional cost.
This is especially appealing for St. Louis businesses with tight budgets. Instead of repeatedly shelling out money for live training sessions, companies can invest in a one-time video production that pays off long-term.
3. Improved Retention
People tend to forget what they hear during traditional training sessions. In fact, studies show that learners forget up to 70% of new information within 24 hours. Video, however, combines both visual and auditory elements, making it much easier to remember.
Plus, employees can rewatch sections of a training video as many times as needed. Need to brush up on that software tutorial? No problem—just hit replay. This leads to better comprehension and retention, meaning your workforce becomes more skilled in less time.
4. Flexibility and Convenience
Training video production allows for incredible flexibility. Employees can watch training videos whenever it’s convenient for them—whether they’re at home, at the office, or on the go. This is particularly useful in St. Louis, where many businesses are embracing hybrid and remote work models.
The ability to watch at their own pace also gives employees a sense of control over their learning. It’s a win-win: companies get well-trained staff, and employees get the freedom to learn on their own schedule.
5. Scalability
As your company grows, your training needs will grow too. Training video production allows you to scale your efforts without having to continually expand your training team. One video can serve dozens, hundreds, or even thousands of employees—no additional resources required.
For rapidly growing businesses in St. Louis, scalability is a must. A well-produced video training program ensures that new employees receive the same high-quality training as your seasoned veterans, regardless of company size.
Types of Training Videos
When it comes to training video production, there isn’t a one-size-fits-all approach. The type of video you create will depend on your business goals, the subject matter, and your audience. Let’s take a look at some common types of training videos that companies in St. Louis are using to level up their training programs.
1. Onboarding Videos
These are designed for new hires to introduce them to your company’s culture, policies, and procedures. Onboarding videos help set the tone for a new employee’s experience, making them feel welcomed and informed from day one.
Instead of boring them with a stack of HR paperwork, St. Louis companies are using onboarding videos to give employees a dynamic, engaging introduction to their new role. This can include everything from office tours to interviews with team members.
2. Technical Training Videos
Need to teach your team how to use new software, equipment, or machinery? Technical training videos break down complex processes into easy-to-follow steps.
In a city like St. Louis, where tech and manufacturing are thriving industries, technical training videos are a must. Companies can create tutorials for everything from software development tools to factory machinery, ensuring their workforce is up to speed with the latest innovations.
3. Compliance Training
Whether it’s workplace safety, data privacy, or harassment prevention, compliance training is a necessity for every business. And let’s be honest—compliance training has a reputation for being, well, boring. But with the right approach to training video production, even these essential (but dry) topics can be made engaging.
St. Louis businesses are finding creative ways to use video to keep employees informed about regulations, reducing the risk of non-compliance and legal issues.
4. Soft Skills Training
These videos focus on building skills like communication, teamwork, and leadership. Soft skills are essential for creating a positive work environment and are often the key to employee growth and promotion.
Many St. Louis companies are using video training to foster these important interpersonal skills, making sure their teams are not just technically competent but also emotionally intelligent.
Steps to Successful Training Video Production
Creating a successful training video isn’t just about pointing a camera and pressing record. It requires planning, creativity, and attention to detail. Here’s a breakdown of the steps involved in training video production:
1. Identify Your Objectives
Before you start filming, you need to know what you’re trying to achieve. Are you onboarding new employees? Teaching specific skills? Or maybe ensuring compliance with industry standards? Defining your objectives will help shape the content of your training video.
2. Plan the Script
A great video starts with a great script. Write a script that’s clear, concise, and focused on the key points you want to communicate. Avoid jargon, and make sure the language is easy to understand.
In St. Louis, companies often customize their training videos to reflect the local culture and values, giving the content a more personal and relatable touch.
3. Choose the Right Talent
Your video will be more effective if the people on screen are relatable. Whether you choose to feature employees from your company or hire professional actors, make sure the talent aligns with the tone and style of your video.
4. Film and Edit
Now comes the technical part—filming and editing. This is where you’ll capture all the footage you need and cut it together into a polished final product. High-quality visuals, sound, and editing are crucial to keeping your audience engaged.
For businesses in St. Louis, it’s a good idea to partner with a local video production company that understands your industry and can bring a professional touch to your training videos.
5. Distribute and Track
Once your video is ready, distribute it to your employees through the right channels. This could be through a company-wide email, a learning management system (LMS), or a shared online platform. Make sure to track who’s watched the video and gather feedback to improve future training efforts.
The Future of Training Video Production in St. Louis
As technology continues to evolve, so will training video production. Virtual reality (VR) and augmented reality (AR) are starting to play a bigger role in training, allowing employees to experience immersive, hands-on learning environments without leaving their desks.
St. Louis is no stranger to innovation, and local businesses are already exploring these cutting-edge training methods. In the future, we’ll see even more sophisticated and interactive video content that makes training not just informative, but transformative.
Let’s Elevate Your Training Program
At Piper Media Group, we specialize in training video production that delivers results. Whether you’re looking to create onboarding videos for new hires in St. Louis or teach your team a new technical skill, we’re here to help you craft engaging, high-quality videos that meet your training needs.
Ready to take your training to the next level? Contact Piper Media Group today and let’s get started.
